According to the latest forecast of China Machine Tool & Tool Industry Association, due to the influence of the base of the same period last year, China's machine tool industry will show a trend of “first low and then high”. In general, China's machine tool industry has a good fundamentals this year, and the total industrial output value of the year is increasing. The speed is expected to be around 10%.
At present, China's macroeconomic development is generally stable, and the fixed asset investment of the whole society still maintains a high growth rate. The further advancement of industrialization, informationization, urbanization and agricultural modernization will also provide a reliable guarantee for the stability and recovery of the machine tool industry.
However, it is not easy for the machine tool industry to achieve a 10% growth rate. At present, the entire industry is still facing huge downward pressure. The pressure comes mainly from three aspects. First, the demand for equipment manufacturing industry and related industries that are closely related to the machine tool industry in China is still not strong enough, and the driving force for the machine tool industry needs to be improved. The data shows that by December 2012, the new orders of the key associations of the Machine Tool Association have been negatively increasing for 19 consecutive months, and the decline has been large. This situation is difficult to change significantly in the short term. Second, although the machine tool industry has been adjusting the structure for many years, the progress is slow and the effect is not obvious. At present, China's machine tool industry is still in the middle and low end of the international division of labor and industrial chain. The research and development of medium and high-end products needs to go through a long process, and the whole industry will continue to be in a low or negative growth state for a certain period of time. Third, in the context of weak global economic recovery and rising trade protectionism, the competitive advantage of China's machine tool products exports has weakened, and the uncertainties faced by the external demand market have increased.
To reverse the current unfavorable business situation and change the situation of sustained decline in growth rate, the only way out is to make full use of various resources, accelerate transformation and upgrading, and achieve a fundamental breakthrough from "can do" to "do it well."
First, we must proactively adjust the product structure, and actively combine basic research with market demand, so that more medium and high-end machine tools can serve aerospace, shipbuilding, energy and other key areas. When the time is right, boldly give up the traditional low-end products of “being a meal at home”, put more energy into the field of precision parts, and put it on the complete equipment for high-end users.
Second, we must understand the market and meet the needs of users in key areas. As an equipment development industry, the machine tool industry must thoroughly understand the market development trend and continuously improve product quality during the development and production process.
Once again, it is necessary to innovate the business model and provide users with a complete solution. Machine tool enterprises must change their concepts, strive to improve the pertinence and applicability of equipment, and gradually develop a talent team with the ability to provide complete solutions for users, and strive to realize their role from simple “goods provider” to “user craftsman”. change.